Second Phase of Sari Festival “VIRAASAT” Begins in New Delhi

VIRAASAT”-Celebrating 75 handwoven Saris of India

The second phase of the Sari Festival “VIRAASAT”-Celebrating 75 handwoven Saris of India will begin from 3rd to 17th January 2023 at Handloom Haat, Janpath, New Delhi. The Sari Festival VIRAASAT is organized by the Ministry of Textile. In the second stage phase, there are 90 participants from different parts of the country.

There are several Handcrafted varieties of Saris to be displayed in the festival including Tie and Dye, Chikan embroidered Saris, Hand Block Saris, Kalamkari printed Saris, Ajrakh, Kantha, and Phulkari. There is an addition to the exclusive handloom Saris of Jamdani, Ikat, Pochampally, Banaras Brocade, Tussar Silk (Champa), Baluchari, Bhagalpuri Sik, Tangail, Chanderi, Lalitpur, Patola, Paithani, etc.

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Second Phase of Sari Festival “VIRAASAT” Begins in New Delhi- Key Points

• The first phase of VIRAASAT- Celebrating 75 handwoven Saris of India started on 16th December 2022 and was concluded on 30th December 2022.
• The event was inaugurated by Finance Minister Smt Nirmala Sitharaman on 16th December along with Minister of State Darshana Jardosh.
• In the first phase of VIRAASAT, there were 70 participants.
• A wide publicity program was taken up to advertise the event through Print Media Newspapers, Radio, Posters, Invitation cards, social media, Cultural programs, and Designer workshops.
• A social media campaign has also been launched under a common hashtag #MySariMyPride to support the Indian handloom weavers.
• The handloom sector is a symbol of our country’s rich and varied cultural heritage.

“VIRAASAT”-Celebrating 75 handwoven Saris of India: Prominent Varieties of Sari