The board of Broadcast Audience Research Council (BARC) India has elected IPG Mediabrands India CEO Shashi Sinha as the new chairman. He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
About the Broadcast Audience Research Council India:
The Broadcast Audience Research Council India is a joint industry body founded by organisations that represent Indian broadcasters, advertisers, and advertising and media agencies. It is the world’s largest television measurement science industry body.
Important takeaways for all competitive exams:
Indias fintech company Razorpay has introduced a new AI platform called Agent Studio. This studio…
Ballistic missiles play a crucial role in modern military strategy, providing countries with long-range strike…
India is set preparing to launch a ₹1 trillion ($11 billion) semiconductor fund. This fund…
India and Pakistan have developed advanced ballistic missile systems as part of their strategic deterrence…
Ballistic missiles are among the most powerful strategic weapons used by countries for deterrence and…
Did you know that diamonds travel across the world before reaching jewelry stores? These sparkling…