The board of Broadcast Audience Research Council (BARC) India has elected IPG Mediabrands India CEO Shashi Sinha as the new chairman. He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
About the Broadcast Audience Research Council India:
The Broadcast Audience Research Council India is a joint industry body founded by organisations that represent Indian broadcasters, advertisers, and advertising and media agencies. It is the world’s largest television measurement science industry body.
Important takeaways for all competitive exams:
Renowned Bengali author Mani Shankar Mukhopadhyay, popularly known as Shankar, passed away at the age…
Did you know India’s film industry has a special award that honors legends for their…
Did you know that one classical dance form from India is lovingly called the “Ballad…
Arunachal Pradesh Foundation Day 2026 will be celebrated on 20 February to mark the formation…
On 20 February 2026, India captain Harmanpreet Kaur created history by becoming the most-capped player…
In a landmark corporate milestone, Amazon has officially surpassed Walmart to become the world’s largest…