Chief Electoral Officer’s office of Punjab unveiled its election mascot, “Shera” (Lion). It aims to increase voter awareness, participation and promote ethical voting in the Punjab Assembly polls that is scheduled on 20 February 2022. The mascot “Shera”, depicting a lion. It represents the rich cultural heritage of Punjab. It is promoted under the Systematic Voters Education and Electoral Participation (SVEEP) project of the Election Commission of India (ECI). SVEEP project was started in 2009, as the flagship program of the ECI for voter education.
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