Asics India Private Limited, a sports gear company, has appointed actor Shraddha Kapoor as its new brand ambassador. The company said it will focus on the theme of ‘Sound Mind, Sound Body’ and the actor will endorse the brand’s footwear and women’s sportswear segment. The association will also see ASICS India strengthen its market presence with a shared vision to promote a balanced and active lifestyle while ensuring style and comfort are not compromised.
ASICS operates 88 stores in India with an aim to provide quality sportswear and footwear to Indian consumers. In absolute terms, celebrity brand valuations accounted for $1.6 billion in 2022 as compared to $1.4 billion in 2021, as per a report by corporate investigation and risk consulting firm Kroll titled Celebrity Brand Valuation.
According to one research firm, the country’s footwear market saw a decline in the pandemic years. It stood at ₹79,900 crore in FY19 but fell to ₹53,300 crore in FY20, said Euromonitor. But according to other industry estimates, the global sneaker market was valued at $86.86 billion, and has a CAGR of 6.8%. It will reach $139.8 billion by 2032. India’s sneaker market was about $3.01 billion in 2023.
Weekly Current Affairs One-Liners Current Affairs 2025 plays a very important role in competitive examinations…
The Ministry of Electronics and Information Technology (MeitY) has launched ‘PARAM SHAKTI’, a powerful new…
Akasa Air, India’s youngest airline founded in 2020, has become a member of the International…
The Government of India focuses strongly on the welfare and empowerment of women and children.…
The 53rd edition of the New Delhi World Book Fair (NDWBF) 2026 will be held…
The 98th Academy Awards, also known as Oscars 2026, have recognized five Indian films as…