Shreyas Iyer Named Brand Ambassador of F1 Programme in India

The Mumbai Falcons Racing Limited (MFRL) have announced that the Shreyas Iyer will be the official brand ambassador for its F1 Programme in the India. This announcement comes alongside the launch of the F1 Sim Racing India Open 2026. It is the national-level competition which aimed at to discovering and nurturing the digital racing talent. This collaboration highlights the growing convergence of the traditional sports and esports and explore the new pathways for young, tech-savvy athletes across the country.

Mumbai Falcons Partners with Formula 1

The Mumbai Falcons Racing Limited has secured the rights to host the official F1 Sim Racing India Open 2026 and it marks the significant milestone for India’s esports industry.

This initiative aims to

• Create the structured national platform for the sim racing.
• It will identify and nurture the emerging esports talent.
• And also bridge the gap between the gaming and professional motorsport.

Sim racing is the digital version of the real-world racing which is using the advanced simulators and it is rapidly gaining the global popularity.

Why Shreyas Iyer is the Perfect Choice

The appointment of Shreyas Iyer can be seen as the strategic move to connect with the India’s youth-driven digital audience.

He is also known for his consistency and leadership in cricket and will brings the qualities such as,

• The high performance under pressure.
• Adaptability across the different formats.
• The strong connection with young fans and digital audiences.

Iyer himself highlighted the importance of discipline and opportunity and noted that such platforms can help the young talent achieve their full potential.

Building a Multi-Sport Ecosystem in India

Mumbai Falcons vision goes beyond the motorsport. This organization aims to develop the multi-disciplinary sporting ecosystem and addressing the long-standing gaps in the infrastructure and access.

According to the Managing Director Ameet Gadhoke India has immense sporting potential but progress has often been limited by the structural challenges.

Initiatives like the F1 Sim Racing competition aims to the provide clear career pathways for aspiring athletes.

Also leverage global partnerships like Formula 1 and introduce world-class competitive platforms in India.