Pochampally village in Yadadri Bhuvanagiri district of Telangana, known for its famous hand-woven Ikat saris, was selected as one of the best tourism villages by the United Nations World Tourism Organisation (UNWTO). The award will be given at the 24th session of the UNWTO general assembly on December 2, in Madrid.
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The best tourism villages by the UNWTO pilot initiative aims to award those villages which are outstanding examples of rural destinations and showcase good practices in line with its specified evaluation areas. It also aims to support villages to enhance their rural tourism potential through training and access to opportunities for improvement.
About the Pochampally
Pochampally is about 50 km from Hyderabad and is often referred to as the silk city of India for the exquisite sarees that are woven through a unique style called Ikat. This style, Pochampally Ikat, received a Geographical Indicator (GI status) in 2004 and is also known as Bhoodan Pochampally to commemorate the Bhoodan movement that was launched by Acharya Vinobha Bhave from this village on April 18, 1951.
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