The Mother Studying for TNPSC with a Baby in Her Lap — This Is Who We’re Building For

The best way to teach anyone is in their own language.

And sometimes, it takes just one message from a student to remind you why language matters so deeply.

During a live session in one of our Adda247 Tamil batches for TNPSC Group 1, a teacher casually asked why some students weren’t responding much in class. The following response wasn’t an excuse — it was a reality check.

The Real Face of EdTech in Bharat

One student explained, quietly but clearly:

She wasn’t disengaged; she was juggling a one-year-old child, housework, and competitive exam prep. She couldn’t always type or unmute herself during class because her baby was often crying nearby. She studied late into the night, after finishing her chores and putting her child to sleep.
And yet, she never missed a class.

That’s when it hit us.
This is who we’re building for.
Not just the toppers or the urban achievers.
But the silent strivers. The ones who don’t have time to raise their hand in class — but still refuse to give up.

The Problem Isn’t Content. It’s Connection.

At Adda Education, we’ve seen this across the country.

 A learner in Bihar.
A job aspirant in UP.
A first-generation student in Tamil Nadu.

They’re not just preparing for an exam.
They’re asking: “Does this platform even understand me?”

In most EdTech platforms, the answer is: no.

The language is off. The tone is distant. The content is generic.

So it doesn’t matter how good the study material is — if it feels foreign, it fails to inspire.

Our Solution: Build in the Language People Live In

At Adda247, we decided early on:
Vernacular is not a feature. It’s the foundation.

 We don’t just translate content into Hindi, Tamil, Bengali, or Marathi.
We build from the ground up in those languages.
With teachers who speak like our students do.
With examples they relate to.
And with a tone that doesn’t talk down, but lifts them up.

What We’ve Built So Far

This approach has changed everything.

 -1 lakh+ selections across 500+ government exams
– Students from Tier 2, Tier 3, and rural districts
– Mostly first-generation learners, studying on mobile, in their mother tongue
– Now expanding to career skills and job readiness, also in regional languages

We’re building an ecosystem where a mother in Madurai, a dropout in Darbhanga, or a labourer’s son in Latur — all feel like: “This platform is for me.”

The Way Forward

Lavanya Suman from Tamil Nadu — juggling childcare and TNPSC prep — is not an outlier.
She’s the reason we do what we do.

• She reminds us that education, at its core, is about inclusion.
• It’s about reaching the ones who are quiet but determined.
• Who don’t ask for help, but need it the most.

At Adda Education, we’re building for them. Not by adding more content, but by removing the barriers of language, judgment, and distance.