The Unique Identification Authority of India (UIDAI) has introduced a new programme called SITAA — Scheme for Innovation and Technology Association with Aadhaar. This initiative aims to promote innovation, collaboration, and research in India’s growing digital identity ecosystem. By partnering with startups, academic institutions, and technology companies, UIDAI seeks to make Aadhaar-based systems more secure, efficient, and globally competitive.
The main goal of the SITAA programme is to strengthen India’s identity technology framework by encouraging the development of homegrown, future-ready solutions. UIDAI wants to promote technologies that ensure privacy, accuracy, and trust in Aadhaar-based services.
The initiative focuses on emerging areas such as:
Through SITAA, UIDAI envisions making India a global leader in the field of secure digital identity innovation.
To implement the SITAA programme effectively, UIDAI has partnered with two major organisations — the MeitY Startup Hub (MSH) and NASSCOM.
MeitY Startup Hub (MSH): Will provide technical mentoring, incubation support, and startup acceleration services to innovators participating in the programme.
NASSCOM: Will help connect participants with industry leaders, facilitate global outreach, and offer market access opportunities.
These partnerships ensure that innovators get both the technical guidance and industry exposure needed to scale their ideas into impactful solutions.
As part of its first phase, UIDAI has launched three key innovation challenges under SITAA. Applications for these pilot challenges are open until November 15, 2025.
Startups are invited to create software development kits (SDKs) that can detect and prevent spoofing attempts such as deepfakes, masks, and morphing.
Academic and research institutions can design AI and ML-based systems that identify presentation attacks, including replays, printed images, or digital manipulations, in real time.
Innovators are encouraged to develop contactless fingerprint authentication SDKs using standard smartphone cameras or low-cost imaging devices.
The SITAA initiative aligns with national priorities such as Digital Public Infrastructure and Atmanirbhar Bharat. By promoting indigenous innovation, UIDAI aims to reduce dependency on foreign technologies and enhance data sovereignty.
SITAA also reinforces public trust in Aadhaar, which remains the backbone of India’s digital ecosystem, used for services like banking, welfare distribution, and e-governance.
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