Viacom18 completes merger of JioCinema and Voot OTT platforms
Viacom18, a prominent player in the Indian media and entertainment industry, has made significant strides in merging its two Over-The-Top (OTT) platforms, JioCinema and Voot. The integration process has reached an advanced stage, with technology backends fully aligned and a majority of Voot Select subscribers smoothly transitioning to JioCinema.
Voot Select’s loyal subscribers are being offered a seamless onboarding process onto the JioCinema platform. This thoughtful approach ensures that existing subscribers can continue to enjoy their favorite content without disruptions, while also benefiting from the enhanced offerings and features available on JioCinema.
While the majority of subscribers have already embraced the new platform, approximately 10% of Voot Select’s user base is yet to transition to JioCinema. However, Viacom18 executives express confidence that this remaining segment will likely migrate within the next couple of months. This anticipation highlights the company’s commitment to ensuring a smooth and gradual transition for all its subscribers.
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