According to the Celebrity Brand Valuation Report 2021 (7th Edition) titled “Digital Acceleration 2.0.” released by Duff & Phelps (Now Kroll), Indian Cricketer Virat Kohli was ranked as the most valued celebrity for the 5th consecutive time in 2021. The brand value of Virat Kohli has dropped from USD 237.7 million in 2020 to USD 185.7 million in 2021.
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Alia Bhatt has ranked 4th with a brand value of USD 68.1 million and has become the most valued female celebrity. She is the youngest celebrity among the top 10 and she is the most valued brand amongst female Bollywood actors.
Here is the list of the Top 10 most valued celebrities:
| Rank | Name | Brand Value (In Millions) |
| 1 | Virat Kohli | USD 185.7 |
| 2 | Ranveer Singh | USD 158.3 |
| 3 | Akshay Kumar | USD 139.6 |
| 4 | Alia Bhatt | USD 68.1 |
| 5 | MS Dhoni | USD 61.2 |
| 6 | Amitabh Bachchan | USD 54.2 |
| 7 | Deepika Padukone | USD 51.6 |
| 8 | Salman Khan | USD 51.6 |
| 9 | Ayushmann Khurrana | USD 49.3 |
| 10 | Hrithik Roshan | USD 48.5 |
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