Yes Bank has announced its partnership with SellerApp which is a seller-centric intelligence platform. This partnership between Yes Bank and SellerApp will encourage the seller segment of its client base to adopt Open Network Digital Commerce (ONDC) and also help them to expand their digital commerce footprint. Open Network Digital Commerce or ONDC is a strategic initiative by the Government of India, which aims to democratize the digital commerce space. The ONDC is also an alternative to Flipkart and Amazon in the Indian eCommerce market.
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