Yes Bank has announced its partnership with SellerApp which is a seller-centric intelligence platform. This partnership between Yes Bank and SellerApp will encourage the seller segment of its client base to adopt Open Network Digital Commerce (ONDC) and also help them to expand their digital commerce footprint. Open Network Digital Commerce or ONDC is a strategic initiative by the Government of India, which aims to democratize the digital commerce space. The ONDC is also an alternative to Flipkart and Amazon in the Indian eCommerce market.
- The partnership aims to democratize the digital commerce space.
- This will enable a positive impact on the business momentum of SMEs, MSMEs, and other enterprise customers all over India.
- It will enhance market access for their corporate clients in small and medium enterprises.
- ONDC led by Koshy, is an onboarding partner on both buyers’ and sellers’ sides as it announced plans to be in 75 cities and expand its categories.