Zeta Launches Digital Credit as a Service for Banks in India: Revolutionizing Credit Access

Zeta, a global provider of cutting-edge banking technology, has unveiled its Digital Credit as a Service offering at Democratizing Credit 2024. Leveraging NPCI’s Credit Line on UPI scheme, Zeta aims to tap into the burgeoning credit market in India, projecting transaction volumes to surpass $1 trillion by 2030. With a goal to capture 50% of this market, Zeta’s solution streamlines credit issuance processes for banks, facilitating the rapid deployment of diverse credit products.

Ramki Gaddipati on the Potential of Credit Line on UPI

Ramki Gaddipati, CEO APAC & Global CTO at Zeta, envisions the Credit Line on UPI as a transformative force in India’s credit landscape. Describing it as a “credit distribution superhighway,” Gaddipati underscores the opportunity to revolutionize credit inclusion by delivering real-time credit solutions. Anticipating exponential growth akin to UPI’s trajectory, he emphasizes the necessity for robust banking infrastructure capable of handling massive credit volumes.

Features of Zeta’s Digital Credit as a Service Offering

Zeta’s offering boasts a comprehensive suite of services and technologies, empowering banks to seamlessly manage all aspects of credit operations. Key features include pre-integrated systems to accelerate launch velocity, pre-bundled services for operational efficiency, diverse product blueprints, and out-of-the-box capabilities for compliance and regulatory reporting. Additionally, Zeta provides process consulting support and end-to-end program management, ensuring a smooth integration of Credit Lines on UPI with existing bank systems.

Piyush Shukla

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