Anurag Thakur Launches Logo, Mascot, Torch, Anthem & Jersey of Khelo India University Games 2022:

Union Minister of Youth Affairs and Sports Shri Anurag Singh Thakur launched the official logo, mascot, torch, anthem, and jersey of the Khelo India University Games Uttar Pradesh 2022 on the auspicious occasion of Buddha Purnima in Lucknow. The Chief Minister of Uttar Pradesh Shri Yogi Adityanath was also present at the occasion.

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Transformation in Uttar Pradesh:

Addressing the gathering, Shri Yogi Adityanath welcomed all participating athletes, coaches, officials, and support staff to the 3rd Khelo India University Games Uttar Pradesh 2022. He noted that the environment and perception of Uttar Pradesh has undergone a massive transformation, with peace and the rule of law prevailing. This is why sports and sportspersons are flourishing in the state.

Khelo India University Games 2022: A Celebration of Sportsmanship, Heritage and Culture:

The Khelo India University Games 2022, Uttar Pradesh, is set to be a grand celebration of sportsmanship, heritage and culture. The event, officially scheduled from May 25 to June 3, 2023, will see more than 4000 athletes from 200 Indian universities competing in 21 sporting disciplines in the cities of Varanasi, Noida, Gorakhpur and Lucknow.

The Games Logo and Mascot:

The official logo of the Khelo India University Games 2022 Uttar Pradesh represents the rich heritage of Uttar Pradesh, India’s largest state. The logo is a representation of the state’s rich traditional and historical legacy which has been the foundation for its development in all aspects viz; education, infrastructure and sports.

The mascot, Jitu, represents the Barasingha, an incredible mammal that embodies the spirit of Khelo India University Games, Uttar Pradesh. Jitu will serve as a source of excitement, fostering fan engagement and building team spirit throughout the tournament. The mascot will also help promote team sponsors, merchandise, and other marketing activities, making him an essential part of the event’s success.

The Launch and Torch Relays:

The Khelo India University Games 2022 was officially launched with a grand celebration in Uttar Pradesh, featuring anamorphic visual delights with 3D displays, a stunning opening ceremony, glittering launches, technological wonders and amazing cultural performances. The launch showcased an immersive virtual world of technology that is high on entertainment.

Chief Minister, UP, also flagged off four Torch Relays which will criss-cross the western, eastern, central, and Bundelkhand regions of India’s largest state over the next 20-days. The game’s mascot Jitu the Barasingha, the exotic vibrant state animal who embodies “Garv se Gaurav” was unveiled on the occasion. The final unveiling was that of the games torch which was then brought on stage one by one by UP sports icons.

The Games:

The 12-day-long Khelo India University Games 2022 will see athletes competing in 21 sporting disciplines across four cities. The Kabaddi competition begins in Noida on May 23, 2023, while a few others begin at the various venues on May 24, 2023. The opening ceremony is slated for May 25, 2023 in Lucknow.

The Khelo India initiative has brought significant changes to the landscape of Indian sports over the last five years. The games provide a platform for budding athletes to showcase their skills and progress easily from one level of competition to the other. The synergy in the sports ecosystem that has been created through these competitions and various schemes has indeed helped Indian athletes to excel in multiple international competitions.

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