Categories: Appointments

Bvlgari appoints Priyanka Chopra as its global brand ambassador

Italian luxury brand Bvlgari has appointed actor Priyanka Chopra Jonas as global brand ambassador. She will support the Roman high jewellery house in amplifying the brand around the world, with a particular focus on themes of women empowerment, diversity and inclusion. Bvlgari is known for its gemstone jewellery, watches, fragrances, accessories and leather goods.

Priyanka Chopra Jonas is also a global UNICEF Goodwill Ambassador, and recipient of the prestigious Danny Kaye Humanitarian award, serving as a symbol of power and strength for millions of young women.

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In 2020, the company partnered with perfume and taste company Firmenich on a sustainable flower farming project called “Flower Gems of India.” The goal was to create a new jasmine farming model involving 100 family-owned farms in Tamil Nadu, offering local communities an alternative approach to jasmine production to increase their profits and enhance the quality of their flowers.

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Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.