Italian luxury brand Bvlgari has appointed actor Priyanka Chopra Jonas as global brand ambassador. She will support the Roman high jewellery house in amplifying the brand around the world, with a particular focus on themes of women empowerment, diversity and inclusion. Bvlgari is known for its gemstone jewellery, watches, fragrances, accessories and leather goods.
Priyanka Chopra Jonas is also a global UNICEF Goodwill Ambassador, and recipient of the prestigious Danny Kaye Humanitarian award, serving as a symbol of power and strength for millions of young women.
In 2020, the company partnered with perfume and taste company Firmenich on a sustainable flower farming project called “Flower Gems of India.” The goal was to create a new jasmine farming model involving 100 family-owned farms in Tamil Nadu, offering local communities an alternative approach to jasmine production to increase their profits and enhance the quality of their flowers.