Aiming to guard customers from fake online reviews of products, the Union government on released a comprehensive set of guidelines which would come into effect from November 25 and would be voluntary in nature.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
IS 19000:2022 is the standard that the BIS [Bureau of Indian Standards] has formulated for us, in consultation with us and the industry. Public consultations have taken place. Now, this is ready to be launched. On 25th November this will be in place.
The guidelines titled “Indian Standard (IS) 19000:2022 Online Consumer Reviews – Principles and Requirements for their Collection, Moderation and Publication”, will be applicable to every online platform which publishes consumer reviews.
“Taking cognizance of the impact of fake and deceptive reviews and protection of consumer interest in e-commerce, the Department of Consumer Affairs constituted a committee to develop a framework on checking fake and deceptive reviews in e-commerce on 10th June, 2022. The committee included various stakeholders including e-commerce companies, industry associations, consumer organizations and law chairs,” the statement said.
The reviews should be legitimate and the process of collecting, moderating and publishing of consumer reviews should be accurate, he said, adding that it should not be misleading. He said that protection of review authors’ personal information should be ensured.
The secretary said that companies like Zomato, Swiggy, Reliance Retail, Tata Sons, Amazon, Flipkart, Google, Meta, Mesho, Blinkit and Zepto were part of the consultation process and they have assured compliance with these standards.
Did you know that some chemicals are so important that they influence almost every industry…
Did you know that many vehicles and households today use alternative fuels instead of traditional…
Perplexity has launched a new AI powered assistant called Personal Computer. This is designed to…
Did you know that millions of homes around the world depend on a clean and…
Canara Bank has announced a revision in its Marginal Cost of Funds Based Lending Rate…
South Indian Bank has launched the new EPF payment service. This is in collaboration with…