Categories: State News

Kerala govt. to have its own OTT platform

Kerala government has proposed to have its own over-the-top (OTT) platform. The state government has planned to launch it by November 1. The State government’s proposed foray into the online content streaming space with the launch of an over-the-top (OTT) platform is a cultural intervention, rather than something prompted by the market or revenues.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

Why Kerala will launch a new OTT platform?

  • OTT players like Netflix and Amazon have been showing more interest in Malayalam cinema. But they are mostly limited to films from which they can get revenue.
  • In the last one year, less than 15 Malayalam films, featuring big stars, have been taken up these platforms.
  • Furthermore, smaller & home-grown OTT platforms such as Neestream and Mainstream TV do not have much of finance to match bigger players.
  • Thus, the state government proposed this OTT platform which will ensure space and make some sort of revenue share for lower budget & independent films that are struggling to find space among the public.

Find More State In News Here

Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.

Recent Posts

INS Nirdeshak: Indian Navy’s New Survey Ship Commissioned

The Indian Navy is set to commission INS Nirdeshak, a new survey ship, on December…

10 mins ago

SLINEX 2024: Strengthening Sri Lanka-India Naval Ties

The Sri Lanka-India Naval Exercise (SLINEX) is a significant annual event that fosters maritime cooperation…

13 mins ago

Which is the Frist E-Village of Uttar Pradesh?

Uttar Pradesh, located in northern India, is the country's most populous state. Known for its…

29 mins ago

ISRO Successfully Tests CE20 Cryogenic Engine

On December 12, 2024, ISRO successfully completed a critical milestone with the sea-level hot test…

39 mins ago

Centre Earns ₹8,625 Crore via Disinvestment in 2024-25

The Indian government has so far collected ₹8,625 crore through various minority stake sale disinvestment…

42 mins ago

India’s Data Centre Industry Set to Surpass $100 Billion by 2027

India's data centre market is undergoing a significant transformation, with investments expected to exceed $100…

1 hour ago