A behaviour change campaign called “Navigating the New Normal” has been launched by the NITI Aayog in partnership with Bill and Melinda Gates Foundation (BMGF), Ashoka University, Centre for Social and Behavioural Change (CSBC), and the Ministry of Health, and Ministry of Women & Child Development.
Campaign “Navigating the New Normal” has been developed under the guidance of Empowered Group 6 constituted by the Government of India. The campaign comprises of 2 parts: first is a web portal and the second is a media campaign. The web portal seeks to increase public participation and encourages people to practise Covid-safe behaviours. It emphasizes on easy implementation of four key behaviours in the unlock phase:
1. mask-wearing
2. social distancing
3. hand hygiene
4. not spitting in public
While the second part, i.e. the media campaign focuses on the wearing of masks as it is a simple measure which has made a big difference in the fight against COVID-19.
Important takeaways for all competitive exams:
In a major reform aimed at improving the ease of doing business in India, the…
José Antonio Kast has officially taken office as the new President of Chile, marking a…
Child marriage is a serious social issue in India, affecting the rights, health, and education…
Prime Minister Narendra Modi recently dedicated a modern elevated road corridor connecting Pandu Port to…
The Union Ministry of Jal Shakti is taking big steps under Jal Jeevan Mission (JJM)…
The Ministry of Housing & Urban Affairs (MoHUA) hosted the AMRUT Mitra Mahotsav 2026 at…