PepsiCo India has roped in actor Ranveer Singh to endorse its leading soft drink brand Pepsi. Singh joins Pepsi’s growing league of celebrity endorsers. In 2019, the brand roped in actor Salman Khan. In January, Pepsi had announced that it has roped in Kannada actor Yash as its brand ambassador. A leading female actor could soon join the brand’s summer campaign that Pepsi is running under the “Rise up Baby” theme.
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Singh, whose brand rankings improved in 2021, had a brand value of $158.3 million according to a Duff & Phelps report. Singh was the second-most valued brand in the rankings after cricketer Virat Kohli. Singh endorses 45 brands.
The snacks and beverage maker is also launching a campaign with a new tagline “ Rise Up Baby“ to reflect the new brand positioning. India is among the fastest growing markets in the AMESA (Africa, Middle East, South Asia) region. The global beverage brand Pepsi is in its 125th year. In India, Pepsi had last refreshed its tagline to “ Har Ghoont Mein Swag“ in 2019.
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