Current Affairs   »   Appointments Current Affairs 2023   »   Pepsi roped in Ranveer Singh as...

Pepsi roped in Ranveer Singh as brand ambassador

Pepsi roped in Ranveer Singh as brand ambassador_50.1

Pepsi roped in Ranveer Singh as brand ambassador

PepsiCo India has roped in actor Ranveer Singh to endorse its leading soft drink brand Pepsi. Singh joins Pepsi’s growing league of celebrity endorsers. In 2019, the brand roped in actor Salman Khan. In January, Pepsi had announced that it has roped in Kannada actor Yash as its brand ambassador. A leading female actor could soon join the brand’s summer campaign that Pepsi is running under the “Rise up Baby” theme.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

Singh, whose brand rankings improved in 2021, had a brand value of $158.3 million according to a Duff & Phelps report. Singh was the second-most valued brand in the rankings after cricketer Virat Kohli. Singh endorses 45 brands.

The snacks and beverage maker is also launching a campaign with a new tagline “ Rise Up Baby“ to reflect the new brand positioning. India is among the fastest growing markets in the AMESA (Africa, Middle East, South Asia) region. The global beverage brand Pepsi is in its 125th year. In India, Pepsi had last refreshed its tagline to “ Har Ghoont Mein Swag“ in 2019.

Important takeaways for all competitive exams:

  • PepsiCo CEO: Ramon Laguarta;
  • PepsiCo Headquarters: Purchase, Harrison, New York, United States;
  • PepsiCo Founded: 1965;
  • PepsiCo President: Ramon Laguarta.

You may also read this:

Find More Appointments Here

Pepsi roped in Ranveer Singh as brand ambassador_60.1


Pepsi roped in Ranveer Singh as brand ambassador_70.1

Thank You, Your details have been submitted we will get back to you.

Leave a comment

Your email address will not be published. Required fields are marked *