The Union Minister for Rural Development, Shri Giriraj Singh, has launched an innovative Captive Employer initiative under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) in New Delhi. This program aims to train rural poor youth and provide employment opportunities through 19 captive employers who will offer training in different sectors, including hospitality, textiles, retail, and telecommunications. More than 31,000 rural youth are expected to receive training and employment opportunities through this scheme.
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During the event, 19 employers signed Memorandums of Understanding (MoU) to become captive employers and engage in this initiative, which is expected to bridge the gap between job seekers and job providers. The program also aims to make India the skill capital of the world, and the MoU signed between the Ministry of Rural Development (MoRD) and the captive employers is the first step towards achieving this goal. The Minister invited suggestions from the employers to make the program more effective and rewarding.
The Captive Employer scheme is a significant step towards providing livelihoods to rural youth under the DDU-GKY program. This initiative is unique and provides hands-on training with the relevant Project Implementing Agencies (PIAs) to meet industry requirements. The scheme aims to address the vision of a dynamic and demand-based skilling ecosystem catering to the requirements of industry partners, which will provide sustainable placements for rural poor youth. The program will be a big boon for rural poor youth to improve their job prospects and enhance their standard of living.
DDU-GKY is a placement-linked skilling program of the Ministry of Rural Development, which aims to provide employment opportunities to rural poor youth. The program, launched in 2014, is currently being implemented in 27 states and 4 UTs, with an emphasis on placements. Over 877 PIAs are training rural poor youth in about 616 job-roles through more than 2,369 training centres. The program has trained 14.08 lakh candidates and placed 8.39 lakh candidates since its inception. The program is undergoing transformation in its Guidelines and Standard Operating Procedures to make it more job-oriented and improve the skilling ecosystem. The DDU-GKY 2.0 Guidelines are in the advanced stage of finalisation in the ministry.
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