State Bank of India General Insurance Company Ltd has launched a campaign titled ‘#BahaneChhodoTaxBachao’ to increase awareness around the need to buy health insurance to save tax. It will also highlight the other benefits of opting for health insurance. The campaign aims to increase the awareness of how buying health insurance can help people save tax which is crucial and seasonal in the last quarter of the financial year for all Indians. The campaign will also underline the other benefits of opting for health insurance.
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The campaign is in a quirky Vox Pop format featuring anchor Rudraksh Singh aka Rudy is seen travelling across major cities like Mumbai, Bangalore, Delhi and Kolkata and asks the lamest excuse that people have to offer for not buying/opting for health insurance. The idea here is to find out ‘India ka lamest excuse’ for not opting for health insurance. Health insurance not just prevents a medical emergency but also benefit from saving tax under section 80D of the Income Tax Act, 1961.
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