The State Bank of India (SBI) has signed a tripartite Memorandum of Understanding (MoU) with the Indira Gandhi Centre for the Arts (IGNCA) and National Culture Fund (NCF) of the Ministry of Culture, for Development of Atmanirbhar Bharat Centre for Design (ABCD) at L1 Barrack, Red Fort, in Delhi. The main objective of Project ABCD is to highlight, promote and celebrate the products that have the Geographical Indication sign to give a boost to Economic Value Addition to GI products from India.
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The ABCD project will be implemented by IGNCA, an autonomous organization under the Ministry of Culture through the ministry’s NCF fund. SBI will sponsor the project under CSR with a contribution of Rs. 10 crores for the implementation of the ABCD Project.
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