In a groundbreaking move that bridges the worlds of cricket and motorsports, Eurosport India has announced the appointment of renowned Indian cricketer Shikhar Dhawan as the brand ambassador for MotoGP™ in India. This strategic partnership marks a significant milestone in the promotion of motorcycle racing in a country traditionally dominated by cricket fandom.
Shikhar Dhawan, known for his aggressive batting style and charismatic presence on the cricket field, is set to bring his dynamism to the world of MotoGP. His appointment as brand ambassador is expected to leverage his immense popularity to attract a wider audience to motorcycle racing in India.
Eurosport India has unveiled its latest campaign, ‘Face Kar Race Kar’, featuring Dhawan as the face of MotoGP in India. This innovative campaign is designed to:
The slogan ‘Face Kar Race Kar’ cleverly combines Hindi and English, resonating with the Indian audience while maintaining the international appeal of the sport.
The 2024 MotoGP™ season is well underway, with exciting developments:
The championship battle is intensifying with:
This close competition adds to the excitement that Dhawan and the new campaign aim to capitalize on.
Eurosport India has made significant strides in securing its position as a premier sports broadcaster:
Eurosport India’s recent collaborations in the cricket world include:
These partnerships demonstrate Eurosport India’s commitment to offering a diverse and comprehensive sports lineup to its viewers.
The appointment of Shikhar Dhawan as MotoGP’s brand ambassador in India represents a unique cross-pollination of sports interest. This move has the potential to:
By leveraging Dhawan’s popularity and the engaging ‘Face Kar Race Kar’ campaign, Eurosport India aims to:
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