According to the Board of Control for Cricket in India, the Tata Group has secured the title sponsorship rights for the Women’s Premier League (WPL) for five seasons (BCCI). From February 15, 2023, to July 31, 2027, or up until 30 days after the conclusion of the WPL Season 2027, the salt to software conglomerate will hold the title sponsorship rights. On January 28, the BCCI published the tender for the purchase of WPL title rights. The bidding paper could only be purchased until February 9; meanwhile, bids had to be submitted by February 11 to be considered.
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The Tata Group is also the title sponsor of the Indian Premier League (IPL). It bagged the rights for Rs 600 crore for two years. Earlier, the title sponsorship rights were held by Chinese cell phone maker Vivo for two years. The sale of media rights had fetched BCCI Rs 951 crore and the five teams were sold for Rs 4700 crore.
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