‘Womaniya on Government eMarketplace’ Success Event Commemorated in New Delhi

The success of “Womaniya on Government eMarketplace” was commemorated in New Delhi. The event was held by Government eMarketplace (GeM) in partnership with the self-employed women’s association, Bharat (SEWA Bharat), and attended by women entrepreneurs and participants from stakeholders’ organizations and associations.

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‘Womaniya on Government eMarketplace’ Success Event Commemorated in New Delhi- Key Points

• The highlight of the event included a presentation on financial literacy by Smt. Piya Bahadur, Co-founder & CEO, MeraBills.
• Presentation by Smt Sanchita Mitra, National Coordinator, SEWA Bharat on the new opportunities created for women entrepreneurs within the informal economy through digital inclusion.
• A short film on GeM seller testimonials, “Voice from the Ground” by SEWA.

About Womaniya

The “Womaniya” initiative was launched in 2019 and has sought to encourage the participation of women entrepreneurs and self-help groups (SHG) from the informal sector on the GeM portal and facilitate the sale of their products directly to various Government buyers, sans intermediaries. Generic product categories were created for a listing of handicrafts and handloom, accessories, jute and coir products, bamboo products, organic foods, spices, home décor, and office furnishings to facilitate ease-in product catalog listing and procurement from women entrepreneurs.

Objective of Womaniya

The objective of “Womaniya” is to develop women entrepreneurship on the margins of society who face challenges in accessing public procurement markets and work towards achieving gender-inclusive economic growth of under-served seller groups such as women-owned and led MSEs, tribal entrepreneurs, Divyangjan, Startups, SHGs, artisan and weavers. “Womaniya” neatly aligns with the Government’s initiative to set aside a target of three percent in public procurement for women-owned and led MSEs.