YES Bank Launches YES Grandeur: Elevating Banking for Elite Customers
In a strategic move to cater to the evolving needs of affluent and elite customers, YES Bank has introduced ‘YES Grandeur,’ a premium banking service designed to provide tailored financial and lifestyle solutions.
Under ‘Yes Grandeur,’ customers with an average monthly balance of ₹5 lakh or a Net Relationship Value (NRV) of ₹20 lakh gain access to a suite of exclusive benefits. These include dedicated relationship managers, preferential rates, and exemptions on charges, along with significant discounts on locker facilities.
The premium service extends beyond traditional banking perks, offering lifestyle privileges such as complimentary airport lounge access and zero cross-currency markup charges on international debit card spends. Moreover, customers can enjoy unique rewards across various brands like Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, Amazon, and more.
Rajan Pental, Executive Director at YES Bank, emphasized the bank’s commitment to innovation and customer-centricity. By introducing industry-first features and understanding the evolving needs of elite and emerging affluent households, YES Grandeur aims to set a new benchmark in personalized banking.
Citing insights from the BCG CCI Proprietary Income Model and a report by PRICE, YES Bank underscores the significant growth potential in India’s affluent segment. With projections indicating a 2.3 times expansion over the next decade and the middle class nearly doubling by 2046-2047, the bank is strategically positioned to capitalize on shifting consumer banking dynamics.
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