Categories: Appointments

Adidas roped Mirabai Chanu for its ‘Stay in Play’ campaign

Adidas has roped in Tokyo Olympic Silver-medalist Mirabai Chanu as the face of its ‘‘Stay in Play” campaign for its latest product innovation designed to keep more menstruating women in sports. The new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad.

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Such innovations showcase Adidas’ commitment to encourage and support women in sport. Adidas found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage.

Important takeaways for all competitive exams:

Adidas Founder: Adolf Dassler;
Adidas Founded: 18 August 1949;
Adidas Headquarters: Herzogenaurach, Germany;
Adidas CEO: Kasper Rorsted.

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Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.