Adidas roped Mirabai Chanu for its ‘Stay in Play’ campaign

Sumit Arora Last updated on September 1st, 2021 05:12 pm Leave a comment

Adidas has roped in Tokyo Olympic Silver-medalist Mirabai Chanu as the face of its ‘‘Stay in Play” campaign for its latest product innovation designed to keep more menstruating women in sports. The new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad.

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Such innovations showcase Adidas’ commitment to encourage and support women in sport. Adidas found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage.

Important takeaways for all competitive exams:

Adidas Founder: Adolf Dassler;
Adidas Founded: 18 August 1949;
Adidas Headquarters: Herzogenaurach, Germany;
Adidas CEO: Kasper Rorsted.

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About the Author

Sumit Arora

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As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.