Adidas has roped in Tokyo Olympic Silver-medalist Mirabai Chanu as the face of its ‘‘Stay in Play” campaign for its latest product innovation designed to keep more menstruating women in sports. The new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when worn with a tampon or pad.
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Such innovations showcase Adidas’ commitment to encourage and support women in sport. Adidas found that teenage girls are dropping out of sport at an alarming rate, with one of the key reasons being fear of period leakage.
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- Adidas Founder: Adolf Dassler;
- Adidas Founded: 18 August 1949;
- Adidas Headquarters: Herzogenaurach, Germany;
- Adidas CEO: Kasper Rorsted.