Google’s adtech business may have to be sold to address concerns around anti-competitive practices, according to the European Union. In a statement of objections, the commission highlighted practices such as favouring Google advertising services, which could result in the payment of a fine amounting to 10% of the company’s annual global turnover.
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Vestager confirmed that investigations into Google’s privacy sandbox and plan to limit access to its advertising identifier for third parties on Android will continue.
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