Categories: Books and Authors

IISM Launches “The Winning Formula for Success” India’s 1st Sports Marketing Book

India’s leading sports and Management institute, the International Institute of Sports & Management (IISM) in Mumbai, Maharashtra, launched India’s first-ever book on Sports Marketing titled “Business of Sports: The Winning Formula for Success” authored by noted Sports author Vinit Karnik.

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This is the first book in a series to be launched as a part of a knowledge series. The book has been published by Popular Prakashan Pvt. Ltd. The book was released by Bhagat Singh Koshiyari, the Governor of Maharashtra in the presence of Nilesh Kulkarni Founder & Director of IISM.

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Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.