India’s leading sports and Management institute, the International Institute of Sports & Management (IISM) in Mumbai, Maharashtra, launched India’s first-ever book on Sports Marketing titled “Business of Sports: The Winning Formula for Success” authored by noted Sports author Vinit Karnik.
This is the first book in a series to be launched as a part of a knowledge series. The book has been published by Popular Prakashan Pvt. Ltd. The book was released by Bhagat Singh Koshiyari, the Governor of Maharashtra in the presence of Nilesh Kulkarni Founder & Director of IISM.