Categories: Sports

KKCL replaces MPL as Indian cricket team’s official sponsor

Board of Control for Cricket in India

The Board of Control for Cricket in India (BCCI) has found a replacement for one of the two jersey sponsors of Team India. The cricket body has signed Kewal Kiran Clothing, the maker of Killer Jeans, as the official partner of the Indian cricket team for five months (until May 31, 2023). Kewal Kiran Clothing, which also owns brands such as Lawman and Integriti, replaces gaming firm MPL. Under this deal, the flagship brand (Killer) is on display on the right upper chest of the Team India jersey.

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The BCCI is yet to find a replacement to the other Team India jersey sponsor, Bjyu’s, which has been looking to exit its sponsorship for some time now. In June, the edtech major extended its jersey sponsorship with the BCCI for a year-and-a-half (until November 2023) for around Rs 280-300 crore, after much negotiation.

Kewal Kiran Clothing, meanwhile, said that through its network of over 350 stores, 1,800 large-format stores and over 4,000 multi-brand outlets, it would bring the Indian jersey to cricket fans. “As a homegrown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport,” said Hemant Jain, Kewal Kiran Clothing’s joint MD.

Important takeaways for all competitive exams:

BCCI President: Roger Binny;
BCCI Headquarters: Mumbai;
BCCI Founded: December 1928.

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Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.