Adani Group Announced as Principal Sponsor for Indian Team at 2024 Paris Olympics

In a significant development for Indian sports, Gautam Adani, Chairman of the Adani Group, has declared that the conglomerate will be the principal sponsor of the Indian contingent at the upcoming 2024 Paris Olympics. This announcement marks a pivotal moment in the preparation of Indian athletes for one of the world’s most prestigious sporting events.

Key Highlights:

• Adani Group to sponsor Indian team for Paris Olympics 2024
• Campaign launched with theme #DeshkaGeetAtOlympics
• Focus on athletes’ dedication and national pride

The #DeshkaGeetAtOlympics Campaign

Celebrating Athletic Dedication and Patriotism

The Adani Group has launched a stirring social media campaign under the banner #DeshkaGeetAtOlympics. This initiative aims to:

1. Showcase the relentless dedication of Indian athletes
2. Reignite patriotic fervor among the Indian populace
3. Highlight the significance of hearing the national anthem on the Olympic podium

Campaign Film: A Testament to Athletic Perseverance

The centerpiece of the campaign is an inspiring film that:

• Depicts top Indian athletes in intense training
• Emphasizes the goal of surpassing the Tokyo Olympics medal tally
• Captures the athletes’ aspirations to hear the national anthem in Paris

Adani Group’s Commitment to Indian Sports

A Legacy of Support

The Adani Group has demonstrated a long-standing commitment to nurturing Indian sports:

• Supporting over 28 athletes since 2016
• Focusing on diverse sports including boxing, wrestling, tennis, and more
• Backing Olympic medalists like Ravi Kumar Dahiya and Deepak Punia

Partnerships with Major Sporting Events

The Group’s involvement extends to several high-profile sporting events:

• Official partner for the Tokyo Olympics Indian contingent
• Associated with Birmingham Commonwealth Games 2022
• Supported the Hangzhou Asian Games 2022 contingent.