Bhupendra Yadav launches Clean the Beach Campaign 2024 in Mumbai

The Union Ministry for Environment, Forest and Climate Change, Bhupendra Yadav, led the country in this year’s Clean the Beach Campaign on the occasion of the International Coastal Clean-up Day on 21 September 2024. The minister participated in an event to clean the beach at Juhu in Mumbai.

Background

Launched Date

The Clean the Beach Campaign was launched by the Union Ministry for Environment, Forest and Climate Change (MoEFCC) on 5 June 2018 on the occasion of World Environment Day.

Objective

The campaign focuses on encouraging citizens to clean up coastal areas of man-made trash like plastic bottles, cigarette buts, glass, etc., and create awareness about preserving and protecting the oceans and waterways.

Partners

The 2024 Clean the Beach Campaign has been undertaken by the Union Minister for Environment, Forest and Climate Change in partnership with the Union Ministry of Earth Sciences and the coastal State/Union Territories government.

Coastal State and Union Territories in India

The Clean, the Beach Campaign was undertaken along the beaches of the following States/Union Territories of India,

Gujarat, Union Territory of Daman and Diu,
Maharashtra, Goa, Karnataka, Kerala,
Union Territory Lakshadweep,
Union Territory Puducherry,
Tamil Nadu, Andhra Pradesh, Odisha,
West Bengal, and the Union Territory Andaman and Nicobar islands.

About ICCD

Occasion

The International Coastal Clean-up Day (ICCD) is observed annually on the third Saturday of September.

Aim

This day aims to inspire people to clean up beaches, raise awareness about the importance of preserving and protecting the world’s oceans and waterways, and address the issue of marine trash.

Progress

In this drive at Juhu Beach, nearly 850 kg of litter, consisting of around 500 kg of plastics and other litter, including single-use plastics and food wrappers, were collected.
In India, about 17392 volunteers participated spread across 35 beaches in all coastal States/UTs including Juhu Beach in Mumbai and about 35243 Kg trash collected.
Out of which 25% consisted of plastic, followed by glass 11%.