‘Desh Ka Prakriti Parikshan Abhiyaan’ Sets 5 Guinness World Records

In a groundbreaking achievement, India’s ‘Desh Ka Prakriti Parikshan Abhiyaan’ has secured five Guinness World Records, reinforcing the country’s dedication to holistic healthcare and the global prominence of Ayurveda. The National Commission for Indian System of Medicine (NCISM), supported by the Ministry of Ayush, Government of India, concluded the first phase of the campaign on February 20, 2025, in Mumbai. The event marked a significant milestone in integrating Ayurveda with public health through widespread participation and data-driven healthcare insights.

Key Achievements of the ‘Desh Ka Prakriti Parikshan Abhiyaan’

Guinness World Records Achieved

1. Most pledges received for a health campaign in one week

• 6,004,912 pledges (New global benchmark, no previous record).

2. Most pledges received for a health campaign in one month

• 13,892,976 pledges (Surpassed previous record of 58,284 held by Cigna & CMB Life Insurance, China).

3. Most pledges received for a health campaign (Overall)

• 13,892,976 pledges (Broke India’s previous record of 569,057 held by Zifi FDC Limited).

4. Largest online photo album of people displaying a digital certificate

• 62,525 photos (Surpassed previous record of 29,068 held by Accenture Solutions Private Limited, India).

5. Largest online video album of people saying the same sentence

• 12,798 videos (Broke previous record of 8,992 videos held by Ghe Bharari, Rahul Kulkarni, and Neelam Edlabadkar, India).

Significance of the Campaign

• Massive Public Engagement: Over 1.29 crore individuals participated in prakriti parikshan (nature assessment), surpassing the target of 1 crore.
• Large-Scale Volunteer Effort: 1,81,667 volunteers, including 1,33,758 Ayurveda students, 16,155 teachers, and 31,754 physicians, contributed to the initiative.
• Leadership Endorsement: The campaign was launched by Prime Minister Narendra Modi on National Ayurveda Day, and President Droupadi Murmu became the first participant.
• Healthcare Integration: Ayurveda’s role in preventive healthcare and lifestyle management was reinforced through data-driven insights.
• Global Recognition: Strengthened India’s leadership in personalized and evidence-based healthcare research, bridging Ayurveda with modern medicine.

Key Dignitaries at the Closing Ceremony

• Shri Prataprao Jadhav – Union Minister of State (Independent Charge) for the Ministry of Ayush.
• Shri Prakash Abitkar – Maharashtra’s Health Minister.
• Vaidya Rajesh Kotecha – Secretary, Ministry of Ayush.
• Vaidya Jayant Devpujar – Chairman, National Commission for Indian System of Medicine (NCISM).
• Mr. Richard Williams Stenning – Guinness World Records adjudicator, who officially confirmed the achievements.

Future Implications

• Strengthening Ayurveda’s integration with public healthcare services.
• Enhancing evidence-based research and global adoption of Ayurveda.
• Encouraging wider participation in similar initiatives for holistic health promotion.