Facebook launches 'Report it, Don't share it!' initiative

Social media giant Facebook has launched a new initiative ‘Report it, Don’t share it!’ that encourages people to report child abuse content on its platforms and not to share it. The initiative ‘Report it, don’t share it’ is in collaboration with civil society organisations like Aarambh India Initiative, Cyber Peace Foundation and Arpan.

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About the initiative:

The initiative was rolled out with an animated video that visually communicates the negative impact that the circulation of child abuse content could have on the child who’s the subject of such content, even if it’s about condemning the act.
To report content where a child is at risk, call 1098 and report it to the Childline India Foundation. If the content exists on Facebook’s family of apps, it can be reported on fb.me/onlinechildprotection.
The company also added the option to choose “involves a child” under the “Nudity and Sexual Activity” category of reporting in more places on Facebook and Instagram to make it easier to report content for violating its child exploitation policies.
Facebook also partnered with Bollywood actress Neha Dhupia who runs a community ‘Freedom to Feed’ on Instagram, which is a safe space for women to speak about breastfeeding and have an open dialogue about the challenges surrounding it. But the community has evolved to become a space for discussing diverse aspects of parenting too.

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