FIFA World Cup 2026 Official Brand Unveiled

The FIFA World Cup™ Trophy, which is widely regarded as the most prestigious and recognized sporting symbol worldwide, has been revealed as a prominent feature of the official brand for the FIFA World Cup 2026. In a groundbreaking move, the brand incorporates an image of the actual trophy along with the specific year of the tournament, resulting in an innovative design concept that forms the foundation of the FIFA World Cup™ emblem for the 2026 edition and future events. This combination of the trophy and the hosting year allows for customization to showcase the distinctiveness of each host country while establishing a consistent and recognizable brand structure for the years ahead.

Overview of the News

The FIFA World Cup 26 Official Brand was unveiled in Los Angeles, USA, during a special event. The launch brought together FIFA, the host countries Canada, Mexico, and the USA, as well as football legends and distinguished guests, marking the initial step in the exciting journey leading up to the grandest sporting event in history.
The event served as a celebration of this significant milestone and set the stage for the upcoming preparations and anticipation surrounding the tournament.
During the launch, an additional highlight was the introduction of the WE ARE 26 campaign, which aims to empower individuals, locations, and communities to actively contribute to the launch of the FIFA World Cup 26™ Official Brand.
This campaign involves capturing portraits of various faces and places that hold their own distinctive FIFA World Cup stories. By featuring individuals and experiences that will be encountered by fans in 2026, the campaign extends an invitation to everyone to participate and become a part of this extraordinary event.

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About the FIFA World Cup 2026

The upcoming FIFA World Cup is scheduled to take place in June and July 2026, culminating in the crowning of the champions on Sunday, July 19, 2026. The tournament format will feature a group stage phase involving four teams, followed by an expanded knockout phase, where the top 32 national teams from around the world will compete for the ultimate prize in football. The road to the 2026 World Cup will commence with CONMEBOL, the South American confederation, initiating the qualification process. Current champions Argentina and other South American teams will begin their qualifying matches in September 2023.

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