Fire-Boltt ropes in Virat Kohli as new brand ambassador

Indian wearable brand Fire-Boltt has named cricket captain Virat Kohli as its new brand ambassador. The skipper will participate in different marketing, ad and endorsement campaigns of the homegrown brand. Fire-Boltt had a few months earlier brought on board actor Vicky Kaushal as its first brand ambassador.

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Fire-Boltt is a wearable, gaming, and audio brand offering a bouquet of premium quality audio, fitness, and fashion products. The products by Fire-Boltt include smartwatches, Bluetooth earphones, Bluetooth headphones, true wireless earbuds, Bluetooth speakers, soundbars, lifestyle shoes, among others.

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