Goibibo Appoints Rishabh Pant as Brand Ambassador in a Campaign Featuring Sunil Gavaskar

Online travel platform Goibibo has onboarded Indian cricketer Rishabh Pant as its new brand ambassador, unveiling a campaign that also features legendary cricketer Sunil Gavaskar. The campaign adds a playful twist to one of Gavaskar’s famous commentary phrases, aligning with Goibibo’s fun and youth-centric marketing strategy.

Key Highlights of the Campaign

1. Brand Endorsement and Campaign Strategy

• Goibibo has appointed Rishabh Pant as its new brand ambassador.
• The campaign features Sunil Gavaskar, creating a unique blend of cricket nostalgia and travel deals.
• It uses Gavaskar’s iconic “Stupid, Stupid, Stupid” phrase in a humorous way to engage customers.

2. Targeting Youth and Travel Enthusiasts

• The youth-oriented campaign aims to attract India’s travel-loving audience.
• It focuses on making travel planning fun and hassle-free for users.
• Pant’s energetic personality and Gavaskar’s legacy enhance the campaign’s mass appeal.

3. Statements from Key Figures

Rishabh Pant

• Expressed excitement about collaborating with Goibibo and Sunil Gavaskar.
• Praised the campaign’s fun take on travel planning.

Sunil Gavaskar

• Found the campaign humorous and engaging.
• Appreciated the creative twist on his famous commentary phrase.

4. Goibibo’s Services and Market Presence

Goibibo operates through a website and mobile app, offering,

• Flight and train bookings
• Hotel reservations
• Bus ticketing
• Car rentals
• The brand is known for its fun and interactive advertising strategies.