HIL Ltd Rebrands as BirlaNu Limited

HIL Ltd, a major player in the building materials industry and part of the USD 3 billion CK Birla Group, has rebranded itself as BirlaNu Limited. The company, with its strong presence in India and Europe, has transformed its identity to better reflect its core values of innovation, quality, and sustainability in the construction industry.

Key Points

Rebranding

• HIL Ltd is now officially rebranded as BirlaNu Limited, marking a significant shift in the company’s identity.

Core Values

• The new name reflects the company’s commitment to quality, innovation, and creating long-lasting products.

Target Audience

• Focus on serving homeowners, builders, and designers who are central to the company’s operations.

Company History

• BirlaNu has been operational for over eight decades, with deep roots in Hyderabad, Telangana, and Andhra Pradesh (AP).

Product Range

• The company specializes in building materials, including pipes, construction chemicals, putty, roofs, walls, and floors that meet modern construction needs.

Manufacturing Facilities

• BirlaNu operates state-of-the-art facilities in Sanathnagar, Thimmapur, and Kondapalli for various products.
• International Presence: The company has 32 manufacturing facilities across India and Europe, serving customers in over 80 countries.

Leadership Statements

• Avanti Birla (President, BirlaNu) emphasized the company’s drive to push forward with a focus on quality, innovation, and durability.
• Akshat Seth (MD & CEO) highlighted the company’s focus on sustainable building materials.
• Vijay Lahoti (CBO) discussed BirlaNu’s historical roots and expansion across the region with pioneering products.