Kaziranga Hosts 12th International Tourism Mart, Spotlighting Northeast India’s Riches

The 12th Edition of the International Tourism Mart (ITM) kicked off on November 27, 2024, in Kaziranga, Assam, with the aim of showcasing the immense tourism potential of Northeast India. Organized annually by the Ministry of Tourism, the event serves as a key platform for both domestic and international audiences to explore the diverse cultural, natural, and biodiversity-rich offerings of the region.

Inauguration and Attendees

• Union Minister for Tourism and Culture, Gajendra Singh Shekhawat, inaugurated the event.
• Assam Chief Minister Himanta Biswa Sharma and Arunachal Pradesh Chief Minister Pema Khandu were also present.

Objectives of ITM

• To promote Northeast India’s tourism to both domestic and international audiences.
• To create a platform for collaboration among tourism professionals, buyers, sellers, media, and government agencies.

Kaziranga as the Venue

• The event is hosted in Kaziranga, known for its UNESCO World Heritage-listed Kaziranga National Park and the one-horned rhinos.
• Kaziranga’s natural beauty and the region’s rich flora, fauna, and culture provide an ideal backdrop for the Mart.

Noteworthy Developments

• The Coffee Table Book “Guwahati and Around” was launched by Assam Tourism Development Corporation, highlighting Guwahati’s cultural diversity and scenic beauty.
• The Moidams of Charaideo were recognized as the 43rd UNESCO World Heritage Site in July 2024.
• The 50th anniversary of Kaziranga National Park being declared a national park was celebrated.

Event Activities

• State Presentations: States from Northeast India presented their tourism offerings.
• B2B Meetings and Panel Discussions: Topics included innovation, youth entrepreneurship, women empowerment, and sustainable tourism.
• Cultural Performances and Food Demonstrations: These gave attendees a taste of the region’s traditions and culinary offerings.
• Technical Visits: Attendees visited significant cultural and natural sites like Charaideo Moidams, Rangghar, Kaziranga National Park, Hathikuli Tea Estate, and Orchid and Biodiversity Park.

Focus on Sustainability

• The event emphasized eco-friendly practices in line with the Ministry of Tourism’s “Travel for Life” initiative, promoting sustainable and responsible tourism.

International Engagement

• The ITM welcomed over 30 countries, with 15 international influencers, 24 international tour operators, and 20 international students.
• It attracted 46 domestic buyers, 7 domestic influencers, and 101 domestic sellers.