Levi’s Appoints Diljit Dosanjh as Global Ambassador

Levi’s, the globally renowned denim brand, has appointed Diljit Dosanjh as its global ambassador, making him the first Punjabi artist to join the brand’s creative community. This collaboration marks a significant moment in merging music, fashion, and culture, further strengthening Levi’s brand identity in India and worldwide.

Key Highlights of the Partnership

Diljit Dosanjh as Levi’s Global Ambassador

• First Punjabi artist to achieve this milestone.
• Strengthens Levi’s global outreach and cultural diversity.

Significance of the Partnership

• Follows Diljit’s successful Dil-Luminati Tour and historic Coachella debut.
• Showcases Levi’s expanding menswear range, including new Loose and Relaxed fits.
• Builds on the success of Dil-Luminati Tour merchandise, blending music and fashion.

Levi’s Official Statement

• Amisha Jain, Managing Director & SVP (South Asia, Middle East, Africa, Non-EU) at Levi Strauss & Co., stated:
• “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey aligns with our brand’s mission of empowering self-expression.”

Diljit Dosanjh’s Perspective

• Expressed admiration for Levi’s blend of heritage and modern style.
• Stated: “Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”

Impact of the Collaboration

• Brand Expansion & Market Reach
• Strengthens Levi’s presence in South Asia and global markets.
• Taps into Diljit’s massive fan following in India, Canada, and the UK.

Fashion & Cultural Influence

• Encourages self-expression through fashion, especially in the youth segment.
• Expands Levi’s crossover appeal in the entertainment industry.