L&T Finance Ltd. (LTF), one of India’s leading Non-Banking Financial Companies (NBFCs), has announced Indian cricketer Jasprit Bumrah as its brand ambassador. This strategic partnership aims to strengthen LTF’s brand presence across the country and connect with a diverse customer base.
L&T Finance Ltd. and Its Growing Market Influence
L&T Finance Ltd. (LTF) is a well-established NBFC that provides a wide range of financial products and services to both urban and rural customers. The company is known for its leadership in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance.
LTF’s extensive presence includes:
- Approximately 2 lakh villages across India.
- 2,028 rural branches and 185 urban branches.
- Over 12,500 distribution touch points.
- A strong retail franchise that empowers individuals and families with accessible financial solutions.
Jasprit Bumrah as the Face of LTF’s Brand Campaigns
Jasprit Bumrah will play a pivotal role in LTF’s Above The Line (ATL) and Below The Line (BTL) marketing campaigns. These campaigns will be executed across various platforms to:
- Enhance brand awareness.
- Drive customer engagement.
- Promote LTF’s diverse financial products and services.
L&T Finance’s Commitment to Financial Inclusion and Sustainability
L&T Finance is dedicated to offering financial services that foster financial inclusion and economic growth. The company is focused on digital transformation through its strategic roadmap, Lakshya 2026, which aims to:
- Shift focus from products to customers.
- Develop a robust retail portfolio with quality assets.
- Establish Fintech@Scale, ensuring digital innovation in financial services.
- Maintain ESG (Environmental, Social, and Governance) at its core.
Awards and Recognitions
L&T Finance has received several prestigious awards, including:
- AAA rating (highest credit rating for NBFCs) from four leading agencies.
- Recognition for its flagship CSR project, “Digital Sakhi”, promoting women’s empowerment and digital financial inclusion.
- Certification as a Great Place To Work®.
Role of RISE Worldwide in Facilitating the Partnership
The partnership with Bumrah was facilitated by RISE Worldwide, a company that collaborates with players and brands to create meaningful partnerships. This collaboration aims to:
- Enhance brand extension for LTF.
- Drive engagement with its 2.5 crore customer base.
- Strengthen customer loyalty through strategic marketing initiatives.
Summary of the News
| Key Aspect | Details |
|---|---|
| Why in News? | L&T Finance Ltd. (LTF) has announced Jasprit Bumrah as its brand ambassador. |
| Company Name | L&T Finance Ltd. (LTF) |
| Brand Ambassador | Jasprit Bumrah |
| Marketing Strategy | ATL & BTL campaigns for brand awareness and customer engagement |
| LTF’s Market Presence | 2 lakh villages, 2,028 rural branches, 185 urban branches, 12,500+ touch points |
| LTF’s Focus Areas | Rural Business Finance, Farm Equipment Finance, Two-wheeler Finance, Urban Finance |
| Strategic Roadmap | Lakshya 2026 – Focus on digital transformation and Fintech@Scale |
| Facilitating Agency | RISE Worldwide |
| Corporate Social Responsibility (CSR) | Digital Sakhi – Women empowerment and digital financial inclusion |
| Awards & Recognition | AAA-rated NBFC, Great Place To Work®, ESG Leadership Scores |
The partnership between L&T Finance Ltd. and Jasprit Bumrah is a strategic move that aligns with the company’s vision of expanding its brand presence, financial accessibility, and digital innovation in the retail finance sector.
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