The Ministry of Housing and Urban Affairs (MoHUA), in partnership with MyGov, has introduced the ‘Culinary, Crafts & Clicks – Moods & Magic’ festival. This event aims to highlight India’s cultural richness through food, traditional arts, and photography. The festival is set in key locations like Kartavya Path and Amrit Udyan, bringing together artisans, photographers, and food enthusiasts to celebrate India’s heritage.
What is the ‘Moods & Magic’ Photography Contest?
A key attraction of the festival is the ‘Moods and Magic’ photography contest. It invites participants to capture the essence of India’s public spaces through candid moments, artistic expressions, and vibrant cultural interactions. Photographers are encouraged to showcase themes like:
- Families enjoying the gardens
- Children discovering nature
- Local artisans displaying craftsmanship
- Workers maintaining the festival atmosphere
This initiative promotes community engagement and captures the dynamic connection between people and urban spaces. The best photographs will be exhibited at Kartavya Path and other official platforms.
What are the Prizes and Recognition for Participants?
The competition will be judged by an expert panel, including prominent photographers and MoHUA officials. The top three winners will receive cash prizes of:
- ₹50,000 for first place
- ₹30,000 for second place
- ₹20,000 for third place
Additionally, ‘Spotlight Awards’ will be given in categories like Best Candid Moment, Most Vibrant Mood, and Cultural Engagement, with each winner receiving ₹5,000. Selected photos will be featured on DAY-NULM and MyGov platforms.
How Does This Festival Connect with Past Initiatives?
The festival aligns with MoHUA’s broader mission of promoting cultural engagement in urban spaces. Previous initiatives like ‘Bharat Parv’ at Red Fort and ‘Shilp Samagam Mela’ at Dilli Haat have played a crucial role in showcasing India’s traditional arts and crafts. These events have strengthened the connection between heritage and modern urban life.
The ‘Culinary, Crafts & Clicks – Moods & Magic’ festival continues this legacy by providing a space for cultural exchange, creativity, and celebration. By integrating food, crafts, and photography, the festival fosters community interaction and preserves India’s artistic traditions.
Summary of the news
| Topic | Details |
|---|---|
| Why in News? | MoHUA launched the ‘Culinary, Crafts & Clicks – Moods & Magic’ festival with MyGov to promote India’s cultural heritage through food, crafts, and photography. The ‘Moods and Magic’ photography contest is a key feature, with cash prizes up to ₹50,000. Selected photographs will be displayed at Kartavya Path and on DAY-NULM and MyGov platforms. |
| Organizing Ministry | Ministry of Housing and Urban Affairs (MoHUA) |
| Key Locations | Kartavya Path, Amrit Udyan |
| Photography Contest | ‘Moods and Magic’ – Capturing cultural and social moments in urban spaces |
| Prizes | 1st – ₹50,000, 2nd – ₹30,000, 3rd – ₹20,000; Special awards ₹5,000 each |
| Previous Related Initiatives | Bharat Parv (Red Fort), Shilp Samagam Mela (Dilli Haat) |
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