Top-10 Countries on Global Soft Power Index 2026: Check India’s Rank

Soft power is a country’s ability to influence and attract others through culture, values, and ideas rather than force or money. Every year, global organizations rank nations based on factors like culture, governance, reputation, and international influence. This ranking shows which countries are most admired and respected around the world, reflecting their global image, diplomacy, and cultural impact in today’s interconnected world.

What is Soft Power?

Soft Power is the ability of a nation to influence others through culture, diplomacy, values, and innovation, rather than military strength or economic pressure. A strong Soft Power helps countries attract tourists, investors, skilled talent, and strengthens global relationships.

In simple terms, it is the power of perception—how others see a nation can improve its economic growth, security, and international influence.

How is Soft Power Measured?

The Global Soft Power Index measures Soft Power using a combination of Key Performance Indicators (KPIs) and nation brand attributes.

Key Performance Indicators:

• Familiarity – How well the world knows the country.
• Reputation – How positively the country is viewed.
• Influence – How much the country impacts other nations.

Soft Power Pillars:

The index also considers 8 pillars with 35 nation brand attributes:

• Business & Trade
• International Relations
• Education & Science
• Culture & Heritage
• Governance
• Media & Communication
• Sustainable Future
• People & Values

These pillars collectively reflect a country’s global appeal and credibility.

Difference Between Hard Power and Soft Power

• Hard Power: Uses military strength or economic pressure to influence others.
• Soft Power: Uses culture, values, and diplomacy to influence and attract others voluntarily.

Top-10 Countries on the Global Soft Power Index 2026

The Global Soft Power Index 2026 ranks countries based on how attractive and influential they are worldwide. It reflects global opinions on culture, governance, diplomacy, business, and values in a changing world.

Here is the list of top-10 countries on the Global Soft Power Index 2026:

India’s Ranking on the Global Soft Power Index 2026

India ranks 32nd globally with a score of 48.0. Compared to last year, India dropped two positions and declined 1.8 points in score. While India has made progress in cultural outreach and international relations, there is still room to strengthen its global image, governance, and sustainable development initiatives.

Key Insights from the 2026 Rankings

• United States continues to lead, but its score declined significantly, showing global trust and perception are fragile.
• China remains second, narrowing the gap with the US, reflecting growing international influence.
• Japan overtook the UK, rising to third place, demonstrating strong nation branding.
• Countries like Switzerland and Italy maintained resilience despite global uncertainties.
• India’s decline emphasizes the need to focus on soft power pillars like governance, media, and global diplomacy.