Virat Kohli Tops Celebrity Brand Valuation In 2023

Cricketer Virat Kohli has reclaimed the top spot to become India’s most valued celebrity, boasting a brand value of $227.9 million in 2023. However, this value still falls short of his peak brand value of $237.7 million in 2020, as reported by Kroll’s Celebrity Brand Valuation Report 2023.

What is the brand value of Virat Kohli?

Cricketer Virat Kohli has reclaimed the number one spot with a brand value of $227.9 million, pushing Bollywood star Ranveer Singh to second place at $203.1 million, as per Kroll’s latest celebrity brand valuation study titled ‘Brands, Business, Bollywood’.

18% increased from the previous year

The combined brand value of the top 25 Indian celebrities reached $1.9 billion in 2023, marking an 18 per cent increase from the previous year, the report showed. Bollywood actor Shah Rukh Khan has claimed the third position with a brand value of $120.7 million, due to the success of three blockbuster hits in 2023, marking his comeback among India’s top five celebrity endorsers since 2020.

Who was the second position?

Kohli’s overall brand value saw a substantial increase of nearly 29 percent, rising from $176.9 million in 2022. This surge enabled him to surpass actor Ranveer Singh, who slipped to the second position with a brand value of $203.1 million, according to the report by consultancy firm Kroll.

Value of sports celebrities brand in India

The report highlights a 14.2% increase in brand endorsements among the top 20 celebrities. Kohli leads with $227.9 million, followed by Ranveer Singh at $203.1 million, Shah Rukh Khan at $120.7 million, Akshay Kumar at $111.7 million, and Alia Bhatt at $101.1 million.