BARC India Appoints Dr. Bikramjit Chaudhuri as New Chief of Measurement Science & Analytics
The Broadcast Audience Research Council (BARC) India, the world’s largest television audience measurement organization, has appointed Dr. Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. He will succeed Dr. Derrick Gray, a veteran in the field of audience measurement and advanced analytics, who has been an esteemed member of the BARC India …