ACKO, a leading insurance company, has unveiled its latest health insurance offering called the “ACKO Platinum Health Plan.” This comprehensive plan boasts several notable features, including 100% bill payment, no room rent capping, and zero waiting periods. To promote this new product, ACKO has reintroduced the beloved characters of Munna Bhai and Circuit from the iconic Bollywood movie series. The campaign is aptly titled “Health Insurance ki Subah ho Gayi Mamu” and has been directed by renowned filmmaker Rajkumar Hirani. Sanjay Dutt and Arshad Warsi reprise their original roles in the campaign.
Revolutionizing Health Insurance:
Ashish Mishra, EVP-Marketing at ACKO, explained that Munna and Circuit’s character traits align with the company’s goal of challenging the conventional norms of health insurance. The Platinum Health Plan has been designed to simplify health insurance and eliminate common customer pain points. The campaign leverages Rajkumar Hirani’s storytelling prowess to convey complex issues in a comprehensible manner.
Key Campaign Highlights:
The series of advertisements within the campaign focus on educating the audience about several critical aspects of the ACKO Platinum Health Plan:
Zero Waiting Period: The campaign highlights the plan’s unique feature of zero waiting periods, ensuring immediate coverage for policyholders.
- 100% Bill Payment: ACKO emphasizes its commitment to covering 100% of the medical bills, alleviating financial burdens during health crises.
- Full Disclosures for Stress-Free Claims: The campaign encourages policyholders to provide full disclosures of their ailments. This transparency simplifies the claims process, leading to a stress-free experience.
Ease of Filing Claims: ACKO emphasizes the ease of filing claims, making it a hassle-free process for customers.
Vikram Pandey, National Creative Director at Leo Burnett India, expressed that the idea of Munna and Circuit challenging traditional health insurance norms was met with enthusiasm but seemed unachievable. However, securing the participation of Sanjay Dutt, Arshad Warsi, and Rajkumar Hirani to create the next episode of the Munna Bhai series for an advertising campaign was a remarkable achievement.